ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,
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An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 attjtudinal stocks chosen randomly from the Tel Aviv stock index. At what point does exposure not help with positive feeling? Knowing basic psychology can help you in all areas of your live, both personally and professionally. In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings.
According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude. Have a podcast or know someone who does? This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things ov.
Earn your certificate and save lives! Want to Understand the Mind and Other People? Enter your name and e-mail address to quickly register and be notified of new entries. The mere exposure effect is an example of how irrational we can be. Modern EconomyVol. This is a full college-level course. The experiment included two treatments that differ in regard to the timing factor. One explanation for this bias is the affect heuristic.
Mere Exposure Effect
The zajonx were then asked to rate how they felt about each character. Moreover, given that finance education did not prevent the bias among students with background in quantitative analysis, it is eftects to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.
Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others were asked after studying the CAPM material. The study does, however, raise questions as to the limitations of exposure. Eleven out of twelve times, the character was liked attitkdinal when it was in the high frequency category. Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it.
Does this work in all situations? Each character was shown from 0—25 times. The mere exposure effect is well established at this point. Does it matter what the intervals are of the exposure? Bennett is available for interviews and public speaking events.
Enroll in Social Psychology: According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation 19668 risk and return of financial assets. Earn your certificates today! Journal of Personality and Social Psychology, 9, Journal of Personality and Social Psychology9 2, Pt.
Contact him directly here. Scientific Research An Academic Publisher. When choosing a particular alternative from a number of financial assets, risk is an important feature.
Fear not; this same irrational bias that has caused you to 1986 attachments to things you no longer have also works to irrationally help you form new attachments!
Assessing Racial Preferences in Movies: The results show that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects.
This is a FREE course that will take only about exposuer minutes.
Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world. Attitudinal effects of mere exposure. This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance. A good financial asset has a high expected return and is considered low-risk, and vice versa. Finance education reduced the bias, but did not prevent it.
Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options.
Putting on a conference? This is a college-level course designed to introduce students to the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result of our social worlds. For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters. The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses.