Spotify trials a TikTok-like vertical feed for locating new music

Steve Dent

Spotify is testing a brand new function referred to as Uncover that lets customers scroll by way of a feed of vertical movies and skip or like them, a lot as you do on TikTok, TechCrunch has reported. The function was noticed within the newest model of Spotify’s beta iOS TestFlight construct by Chris Messina, who tweeted that it appeared as a fourth icon in Spotify’s iOS toolbar. 

Uncover appears to be like to be a manner for customers to search out new music in an intuitive, speedy manner, by swiping up and down to maneuver by way of the feed. You possibly can faucet on a coronary heart to love the tune, or hit the three-dot menu to carry up Spotify’s commonplace info card in regards to the tune. 

The format might use Spotify’s Canvas format, Messina notes. That permits artists to create movies to go together with songs, moderately than simply static photographs, and seems on sure songs as an alternative of the usual album artwork once you play a video. They are often within the type of commonplace video and blended media, together with 2D and 3D graphics. In pitching the function, Spotify tells artists that Canvas boosts key engagement metrics like sharing, including to playlists and visiting profile pages. 

Spotify confirmed to TechCrunch that it is testing the function, however declined to share additional particulars like how it will curate feeds. “At Spotify, we routinely conduct a lot of checks in an effort to enhance our person expertise,” a spokesperson mentioned. “A few of these checks find yourself paving the way in which for our broader person expertise and others serve solely as an vital studying. We don’t have any additional information to share at the moment.”

Spotify is much from the primary platform to flatter TikTok by way of imitation. Instagram’s Reels and YouTube Shorts are digital clones of TikTok, and even Netflix not too long ago launched a TikTok-like comedy feed referred to as Quick Laughs. It isn’t clear but if Spotify’s discovery function will make it out of beta, nevertheless it appears to be like like a helpful technique to discover new music.

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